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OLAPLEX | Re-Shape the Rules

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“Re-Shape the Rules” introduces OLAPLEX Shape Set™ Hairspray with Chloe Fineman returning as Chief Hair Officer inside a stylized laboratory of performance, product science, and playful VFX. Chapter delivered editing, color grading, VFX, finishing, original music composition, sound design, and mix.

  • Starring

    Chloe Fineman

  • Product

    Shape Set™ Hairspray

  • Editor

    Kevin von Puttkammer

  • Colorist

    Dmitry Litvinov

  • Music Composition

    Santiago Fauchier

  • Sound Design & Mix

    Santiago Fauchier

  • VFX / Finishing

    Chapter

  • Format

    Commercial Campaign

Chloe Fineman seated in the white-and-red OLAPLEX laboratory set. Chloe Fineman holds a silver OLAPLEX Shape Set hairspray bottle. A floating OLAPLEX Shape Set bottle inside a white technical interface. Microscopic black-and-silver hair fiber visualization with bond droplets. Close-up portrait of Chloe Fineman against the OLAPLEX laboratory backdrop. Overhead view of Chloe Fineman surrounded by OLAPLEX laboratory objects.